Marketing Evaluation of Marriott International Inc.
Marriott International Inc. is a global leader in the hospitality industry, known for its vast portfolio of hotel brands, including Marriott, Sheraton, and Ritz-Carlton. The company operates in over 130 countries, offering a wide range of services, from luxury to budget accommodations. A critical part of Marriott’s marketing strategy is its loyalty program, Marriott Bonvoy, which rewards customers with points for stays at various hotels, encouraging repeat business and brand loyalty (Marriott International, 2024). Marriott’s marketing efforts focus heavily on digital channels, including social media, email campaigns, and its mobile app, which enhances customer engagement and facilitates easy booking. The company also relies on targeted advertising and partnerships with influencers to appeal to diverse customer segments. Additionally, Marriott has leveraged its global presence to create localized marketing strategies, ensuring it resonates with different cultures and preferences...